PRESS KIT
Media Information, Logos & Key Facts about the Nordic Walking Association of North America
NWANA Press Kit
This press kit provides journalists, partners, and event organizers with essential information about the Nordic Walking Association of North America (NWANA), including key facts, leadership roles, program areas, and media contact details.
1. Organization Overview
The Nordic Walking Association of North America (NWANA) is the national federation dedicated to developing Nordic Walking as a modern sport in the United States and across North America. NWANA builds a national system that includes rules, education, club development, and national representative teams.
Core Mission
To establish Nordic Walking as a structured sport with clear rules, certified education pathways, and transparent competition frameworks, while preserving its value as a health- and community-focused activity.
Key Functions
NWANA develops national technical standards, coordinates education and certification programs, supports club formation, and works with partners on tours, clinics, and representative teams.
2. Key Facts
- NWANA functions as a continental Nordic Walking federation for North America.
- Focus areas: competition rules, education, community clubs, and national programs.
- Operates non-profit frameworks for events and athlete development.
- Develops a U.S. Representative Team program for international competition.
- Launches multi-city tours to seed clubs and local leadership.
3. Main Program Areas
- Rulebook & Judging: national standards for technique, penalties, and officiating.
- Education & Certification: Instructor, Judge, and National Coach pathways.
- Sanctioning: non-profit recognition and technical oversight of Nordic Walking events.
- Safety Standards: unified safety, medical, and environmental guidelines.
- Community Development: clubs, City Leaders, and grassroots initiatives.
- U.S. Representative Team: structured program for national and international competition.
4. NWANA Southern Tour (2025–2026)
The NWANA Southern Tour is a multi-city road tour across the Southeast, Florida, Gulf Coast, Texas, Southwest, and California. Its goals are to:
- run Nordic Walking clinics, demonstrations, and open sessions;
- identify and mentor City Leaders and club founders;
- launch new Nordic Walking clubs and training groups;
- showcase Nordic Walking as both a performance sport and a health activity.
5. Leadership & Roles
NWANA is led by a small core leadership group and collaborates with advisors from sport, education, and community development backgrounds. Formal board and committee structures will be expanded as the organization grows.
- Executive and representative functions for Nordic Walking at a national level.
- Technical committee roles for rules, judging, and course standards.
- Education and certification coordination for instructors and coaches.
- Community liaison roles working with City Leaders and clubs.
Detailed bios and formal board listings will be added as governance structures are formalized.
6. Logos & Visual Identity
The NWANA logo and basic visual identity may be used by:
- media outlets covering NWANA programs, events, or athletes;
- partners and hosts in officially coordinated events;
- sanctioned events under written agreement with NWANA.
Usage rules:
- logos must not be altered, stretched, or recolored without permission;
- no combination with third-party logos implying endorsement without agreement;
- no commercial use without a sponsorship or partnership arrangement.
Logo files and a basic brand guidance sheet will be added to this page as downloadable assets.
7. Photos & Media Assets
NWANA will provide a curated selection of:
- action photos of Nordic Walking training and competition;
- images from clinics, tours, and club events;
- headshots or profile photos for key spokespersons (when available);
- event and course imagery from key cities and venues.
High-resolution images will be made available to media on request. Please describe intended use and outlet.
8. Topics for Media Coverage
Suggested angles for media stories include:
- Nordic Walking as a structured sport, not only a fitness activity;
- development of a national system in the United States;
- the NWANA Southern Tour and city-by-city club launches;
- athlete development pathways from recreational to competitive levels;
- Nordic Walking as accessible movement for all ages and backgrounds.
9. Interview & Comment Requests
Media representatives may request:
- interviews about the development of Nordic Walking in North America;
- commentary on rules, technique, or event formats;
- background information on specific NWANA events or programs;
- connections with athletes, City Leaders, or club coordinators where appropriate.
10. Partner & Sponsor Inquiries
For brands, organizations, and event hosts interested in collaboration, NWANA can provide information on:
- tour and event partnership opportunities;
- support for clinics, demo sessions, and club launches;
- equipment and gear collaborations for Nordic Walking;
- integration of Nordic Walking into wellness and community programs.
11. How to Reference NWANA
When referencing the federation, please use:
- Full name: Nordic Walking Association of North America
- Short form: NWANA
- Domain: nwaofna.com
For fact-checking or clarification of details, please contact NWANA directly before publication.
12. Media Contact
For all press, interview, and media asset requests:
Please include your name, outlet, city, deadline, and a short summary of the planned story.