NWANA Southern Tour Sponsorship Opportunities (2025–2026)
The Nordic Walking Association of North America (NWANA), the national federation advancing Nordic Walking in the United States, is launching the Southern Tour 2025–2026 — a 64-day, 24-city regional campaign with more than 100 free community clinics and participation in USATF/World Athletics–recognized events.
Businesses and organizations can partner with NWANA to support this national health and fitness initiative and gain brand visibility across multiple states.
About NWANA
NWANA is the U.S. national federation for Nordic Walking, responsible for education, athlete development, competitive standards, and community programs. The federation’s mission is to expand Nordic Walking across the country and establish sustainable local clubs and training ecosystems.
Mission
To accelerate the development of Nordic Walking as a sport in the United States, establish a unified system of clubs, athletes, and officials, and connect all new initiatives with the expanding World Nordic Walking Movement, using standardized events, education, and professional pathways.
Southern Tour Overview (2025–2026)
The NWANA Southern Tour covers major cities in the southeastern United States and brings Nordic Walking directly into local communities. The tour features free Nordic Walking clinics, demonstration participation in recognized events, and collaboration with local health and wellness partners.
- 24 cities across the Southern United States
- 64 days on the road
- 100+ free community clinics
- Demonstration appearances in USATF/World Athletics–aligned events
- Local outreach with community organizations and health programs
Partnership Categories
NWANA offers four primary sponsorship categories. Each category includes national visibility, category exclusivity, and integration into tour communications and events.
Hotel Partner
Support lodging for the NWANA Southern Tour team across all 24 cities.
- 64 nights of lodging during the tour
- Optional storage space for equipment
- Visibility in every tour city
Partner title: Official Hotel Partner of the NWANA Southern Tour 2025–2026
Fuel & Mobility Partner
Support fuel and transportation for the full tour route.
- Fuel cards or travel support
- Coverage of intercity and local transportation
- Branding on the tour vehicle across all 24 cities
Partner title: Official Mobility Partner of the NWANA Southern Tour 2025–2026
Equipment Partner
Provide Nordic Walking equipment and accessories used throughout the tour.
- Nordic Walking poles for athletes and staff
- Demo poles and accessories for free clinics
- Replacement parts and basic safety items
Partner title: Official Equipment Partner of the NWANA Southern Tour 2025–2026
Nutrition Partner
Support meals, hydration, and light nutrition for the tour team and clinics.
- Meal support for 64 days on tour
- Hydration supplies and healthy snacks for clinics
- Integration into wellness-focused communications
Partner title: Official Nutrition Partner of the NWANA Southern Tour 2025–2026
Sponsor Visibility Package
Every NWANA Southern Tour partner receives a unified visibility package:
- Logo placement on the NWANA website
- Branding on tour vehicle and selected tour materials
- Guaranteed social media mentions during the tour
- Inclusion in press and media outreach where applicable
- Rights to use official tour photos and videos for internal promotion
- Category exclusivity within the chosen sponsorship type
Budget Overview
The Southern Tour is designed as a lean but impactful national initiative.
Total estimated tour budget: USD $20,000 – $28,000
| Cost Category | Approximate Share |
|---|---|
| Lodging & Accommodations | ~45% |
| Fuel & Transportation | ~20% |
| Competition & Licensing Fees | ~10% |
| Food & Daily Operations | ~20% |
| Equipment & Safety | ~5% |
Organizations may choose to sponsor an entire category or contribute partially to specific cost areas.
How Partnership Works
- Select a sponsorship category (Hotel, Fuel & Mobility, Equipment, Nutrition)
- Confirm the scope of support
- Sign a Sponsorship Agreement via DocuSign
- Provide logo files and brand guidelines
- NWANA integrates branding into tour assets within 3–5 business days
Contact NWANA
Nordic Walking Association of North America (NWANA)
Email: info@nwaofna.com